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Strictly Speaking

Ensure or Insure?

ENSURE

Spelled this way, and this way only, ensure means to take measures, actions, employ policies or provide economic incentives of such force and breadth that a desired result occurs. It is quite as different in meaning from insure as it is distinct in spelling. Insure means to offer and indemnity, usually monetary, in the event that an undesired action does occur. One word implies active measures, the other provides a contingency or compensation, an implicit admission by taking out insurance that something can, indeed, happen, in ways over which one cannot control. More often are the British right in the employment of this word, in spoken and written form, than are their American cousins.
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